GTA IV & Iron Man Kill Recent Marketing Myth
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- By rootmazer
Last year Hollywood pegged their declining box office receipts on a new “annoyance” namely large Video game releases.
Film executives are blaming Halo 3 for lower than expected October Box Office numbers, which on the weekend of the 5th were down a whopping 27 percent from the same time last year.
Many film executives, reports Advertising Age, are convinced that punters stayed indoors to play Master Chief’s latest, which let’s not forget broke all box office records by making $170 million on its first day. It’s now gone on to sell well over $300 million.
Ben Stiller’s new offering, The Heartbreak Kid (which cost $60 million to make) was expected to clear $20 million in its opening weekend, instead it made only $14 million. Execs blame the Chief.
But now with Iron Man bringing in over 100 million domestically, and GTA IV being released a week earlier. Their excuses are starting to sound thin… Is it really video games… or just limp movies
Hollywood just needs to admit that the majority of movies they put out are utter trash. Video games wont kill movie going, bad movies will kill it. Had Iron Man come out against Halo 3 you would see the same outcome you see today. Lets face it The Heartbreak Kid was no Iron Man, just another Ben Stiller movie.