What the Hell Happened to the Sci-Fi Channels name?
Comments(6)
- By drvenkman
They renamed the Channel ‘SyFy‘? What? SYFY? Really? SyFy!? Wow. The Sci-Fi Channel has been around for 16 years believe it or not and I like many of you love that channel! But Syfy? It sounds like Sci-fi but it’s not sci-fi. It looks weird, but I guess we will get used to it. Renaming it seems defeat the purpose because Syfy does not stand for Science Fiction. But, whats done is done. Here is what the press release says:
“Syfy – unlike the generic entertainment category “sci-fi” – firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.”
I under stand why they are doing it to an extent but it’s just a little weird. The change will go into effect on July 7th 2009. What do you think of the new Syfy?
As long as they keep the Twilight Zone marathons they can call themselves “The Cute Puppies Getting Slaughtered Channel” for all I care.
They want a marketable brand, something they can protect with trademarks and copyrights, plain and simple.
They can’t do that with “SciFi”, because it’s too common a phrase; they can’t legally copyright it.
I personally think it’s a lousy reason, but whatever, I’m totally done with the channel once Battlestar Galactica is over next week.
SyFy sounds like a weird networking site. Just no…it is silly looking.
It just looks…bubbly. Blah. I agree that I don’t think I’ll watch it much once Battlestar Galactica is done.
I’ll pronounce it Siffy.
The new name is breathtakingly stupid!!!!
They probably paid a whole heap of money to some "naming consultant" to come up with this act of patheticism – and they they paid even more money to change their name on every webpage and piece of paper related to the network – and now they're paying even more money to have an ad campaign to promote the stupid new name!
How about spending some of that money on making MOVIES THAT DON'T SUCK instead????