With audiences willing to pay the extra dough for the more visually immersive experience of 3D films, Hollywood has jumped head first into 3D filmmaking. So it's only natural that with filmmakers and studios making 3D the standard visually, Dolby is also looking to make the sound in a theater a more immersive experience as well.
Most theaters today use a Dolby 5.1 sound set up, which is made up of 6 separate channels of sound -- Left, Centre, Right, Left Surround and Right Surround make up the 5, and the .1 comes from a subwoofer or “low frequency effects” channel. This summer, Dolby will rolling out their new theatrical 7.1 system, that in adds two extra channels -- Back Left Surround and Back Right Surround.
The Dolby Surround 7.1 system, developed by Dolby in collaboration with Disney Pixar, will debut at select cinemas for screenings of Toy Story 3.
This set up has been available for home theaters for quite some time. Here's a little diagram showing the different speaker configurations of 5.1 in comparison to 7.1:
Here's Dolby's Official Statement:
Dolby Surround 7.1 brings a more exciting sensory experience to audiences for 2D and gives content creators control over audio placement in a theatre when mixing 3D movies. The ability to compose audio with visual elements of 3D allows content creators to immerse the audience deeper into the movie with dramatic realism.
In other Disney Pixar news, Stitch Kingdom reports that The Bear and the Bow will likely be given re-titled simply to Brave.
"Brave" was an internal code name or short hand for The Bear and the Bow. Back in May of 2009 UP director Pete Doctor made a premature reference to it in an interview, before the film was announced, in which he said one of the new films they were discussing was Brave. Disney have both registered domain names for Brave as well as a series of copyrights and trademarks.
Code names are often mistaken for the real titles of the film, with Batman Begins long thought to be titled "Intimidation Game." But Cloverfield is the only one in recent memory that eventually went with it's code name for its release.
Disney also recently renamed their Rapunzel movie to Tangled, perhaps due to the story of Rapunzel being public domain. And DreamWorks has streamlined How To Train Your Dragon, simply referring to it as "Dragons," for radio and TV spots.