The Hollywood marketing machine is hard at work trying to come up with new and inventive ways to market their movies. One of these little innovations is the motion movie poster that pretty much plays out a short little clip. In the case of The Other Guys, Will Ferrell and Mark Wahlberg have a little fun showing off their flying through the air while shooting guns in slow motion skills. It's an entertaining little poster that I'm sure most of you will get a kick out of. The two actors play a couple of mismatched New York City detectives who seize an opportunity to step up like the city's top cops whom they idolize... only things don't quite go as planned.
It seems like a formula mismatch cop movie, but I think the team up of Ferrel and Wahlberg could be pretty fun. Not sure what this movie will end up being like, ya can't really judge a movie by it's motion poster... can you? The movie will be released in theaters on August 6th.