So what do you get when you team up sports shoe icon Adidas with David Beckham, Jay Baruchel, one of the founding members of Oasis, Daft Punk, Ciara and Snoop Dog, oh yeah and let's throw in the Star Wars Cantina Scene? You get this cool add promoting the 2010 FIFA World Cup, that's what you get!
When you combine all of this with the talent that is Lucasfilm it turns into something really fun to watch! The new spot for Adidas Originals brought all of these characters and talents together to promote the upcoming 2010 FIFA World Cup.
Here's what Lucasfilm shared with the video;
“To seamlessly integrate new shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of that bar featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Where they were required to interact with Star Wars characters, stand-ins were used to ensure a realistic performance. The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were also created and added to the bar scene.
Software called Flame was used to composite (superimpose) the old and new shots together and remove old characters from the footage – taking care to blend the edges and make the joins seamless. Finally, the film was graded by The Mill’s colorists using a grading system called Baselight to ensure that both the original cinematic footage and newly shot HD footage matched and the overall effect was flawless.”
Check out one of the most famous bars in history! The Mos Eisely Cantina (with a little extra added).
Source: Adidas Originals