GITV Launches Game Theory with Scott Steinberg

Seattle-based Game Industry TV launched a new web series today called Game Theory With Scott Steinberg. Odds are you're currently asking yourself who Scott Steinberg is, as I did upon browsing the press release. He is apparently a "video game analyst" and author of Videogame Marketing & PR, co-author of the Videogame Style Guide, and managing director of Embassy Multimedia Consultants.

The first episode of Game Theory, which is embedded above, boasts appearances by such game luminaries as Will Wright, Sid Meier, Trip Hawkins, Peter Molyneux, and Cliffy B, err, Cliff Bleszinski. On it they discuss the "reinvention of the entire games business" focusing heavily on social games, motion controls, cloud computing, and 3D. If you're at all interested in the business side of gaming it's worth checking out