Wes Anderson Directed Sony Xperia Commercial

Rushmore director Wes Anderson teamed up with the animation company Laika (Coraline, ParaNorman) to create a series of commercials for Sony electronic products. The first commercial has been released for the Sony Xperia. Laika used stop-motion to animate a series of kids' explanations of how Sony’s phones work. It's a pretty charming ad so enjoy!

Here's a making of video...