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Starfleet Logo Hovers Over London

The future is now... at least in the UK.

To promote Star Trek: Into Darkness, Paramount with the help of Ars Electronica Futurelab & Ascending Technologies built the big floating logo using 30 LED quadrocopter drones. 

The logo formation hovered about 118ft above the ground at the lowest point. The total height of the logo was 308ft.

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