Watching movie trailers on the big screen is one of my favorite parts of going to the movies. I hate it when I miss the trailers. I'll be honest though, I've never wondered what the history behind movie trailers was before, but thanks to FilmmakerIQ.com we have a great video essay that goes through the evolution of the trailer, how it started and where it currently stands. This is done really well and is actually very informative. It's a must watch for anyone that considers themselves a hardcore movie buff.
Some people consider them the best part of the movie going experience - the Movie Trailer. Take a look at the evolution of the "coming attractions" from simple silent film splices, through the template style of the Golden Age of Hollywood, through Auteurs and finally into the Blockbuster era.