So today IMAX Corporation and FOX has announced that the Sci-Fi film 'The Day the Earth Stood Still' is going to to be shown on giant IMAX screens around the country.
The film was directed by Scott Dickerson and stars Keanu Reeves, Jennifer Connelly, Kathy Bates, John Cleese, Jaden Smith, and will be simultaneously released to both IMAX® and conventional theatres on December 12, 2008.
If you for some odd reason don't alrready know 'The Day the Earth Stood Still' is a remake of the 1951 Sci-Fi classic. After 'The Dark Knight' IMAX success it's another band wagon studios are going to jump on. The difference is 'The Day the Earth Stood Still' has no scenes in it that were actually filmed in IMAX. So for me it really doesn't matter. The movie will just be digitally re-mastered for IMAX requirements. Here is what IMAX Corp and FOX has to say:
"The suspense, action and sheer intensity of 'The Day the Earth Stood Still' is ideally suited to IMAX's immersive format," said Bruce Snyder, President, Domestic Distribution, Twentieth Century Fox. "We're very excited to once again expand our relationship with IMAX to offer moviegoers a chance to experience another one of our tent-pole movies in a truly unique and premium way."
If they wanted to show it in a unique and premium way they would have spent the extra money to film in in actual IMAX.
"Completing our 2008 slate with this action title is a great way to enter the holiday season and kick off 2009," said IMAX Co-CEO's Richard L. Gelfond and Bradley J. Wechsler. "With the ongoing rollout of IMAX digital theatres, we expect that on December 12th the size of our network will be considerably larger than it is today, which is good for IMAX, exhibitors in the IMAX business, our partners at Fox and, of course, moviegoers."
"We're thrilled to once again be back in business with Fox with another big holiday release," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We expect an action-packed film like this to appeal a wide audience, including the elusive tech-savvy 15 - 30 year-old demographic. With crystal clear images, IMAX's powerful digital surround sound and immersive theatre geometry, the earth certainly won't feel like its standing still in IMAX's theatres on December 12th."
It seems like right now IMAX Corp are the only people excited to be in business with FOX. This last month has been fully of FOX horror stories. I know there is a difference when you watch a movie on the IMAX screen but unless it was filmed in IMAX, that difference is not noticeable enough for me to pay $5 extra to see the movie in IMAX.