First TV Spot for James Cameron's AVATAR - A Message
This is just the tip of the iceberg for the media blitz that is about to hit us. Just you wait, there's gonna be a Na'vi on every Slurpee cup and on the back of every cereal box soon enough. Here's the first TV spot for James Cameron's sci-fi epic Avatar. The spot offers a couple of shots we haven't seen from the Full Trailer and the behind-the-scenes Featurette, but nothing more to REALLY sink your teeth into.
Here' the full synopsis:
Avatar centers on Jake Sully(Sam Worthington), a former Marine confined to a wheelchair. Bitter and disillusioned, he’s still a warrior at heart. All Jake ever wanted was something worth fighting for, and he finds it in the place he least expected: on a distant world. Jake has been recruited to join an expedition to the moon Pandora, which corporate interests are strip-mining for a mineral worth $20 billion per kilogram on Earth.
To facilitate their work, the humans use a link system that projects a person’s consciousness into a hybrid of humans and Pandora’s indigenous humanoids, the Na’vi. This human-Na’vi hybrid – a fully living, breathing body that resembles the Na’vi but possesses the individual human’s thoughts, feelings and personality – is known as an “avatar.”
In his new avatar form, Jake can once again walk. His mission is to interact with and infiltrate the Na’vi with the hope of enlisting their help – or at least their acquiescence – in mining the ore. A beautiful Na’vi female, Neytiri(Zoe Saldana), saves Jake’s life, albeit reluctantly, because even in his avatar body, Jake represents to her the human encroachment on the Na’vi’s unspoiled world. As Jake’s relationship with Neytiri deepens, along with his respect for the Na’vi, he faces the ultimate test as he leads an epic conflict that will decide nothing less than the fate of an entire world.
Avatar hits theaters on December 18th. Check out the spot, and let us know what you think!