by Joey Paur

Paramount Pictures has sent us over a link to a new marketing tool that they have been taking advantage of. It's a 'Transformers: Revenge of the Fallen' augmented reality experience. They did something similar with the U.S.S Enterprise for 'Star Trek'. This time you will get to see yourself with the head of Optimus Prime through your webcam.

How do you get in on the action and transform your face into Optomis Prime? You just have to go visit the website set up for it called We Are Auobots.  You will be able to get everything set up and running from there.  You will also be able to find a hidden holographic message from Bumblebee featuring an exclusive montage of Decepticon footage from the new movie.

‘We Are Autobots' has been developed using the original 3D models of Optimus Prime and Bumblebee that appear in the film. It was developed for PPI by creative marketing agency Picture Production Company (PPC), working in conjunction with augmented reality specialists Total Immersion.

So head on over to Enjoy!

And if you want to see what exactly you are getting yourself into check out the demo video below.