Toy Story 3 was one of the best reviewed movies of the year. It really touched the hearts of a lot of people, and Disney/Pixar are looking to get the film into the Oscar category of Best Picture of the year. Walt Disney studio chairman Rich Ross said,
We’re going for the Best Picture win. We wanted to have the best movie and the reviews have clearly said that and it’s the number one box office hit of the year so I’m not sure why we would not go for it all.
I loved Toy Story 3, but I don't think it was the best movie of the year, I'm not even sure if it will make my 2010 Top 10 movie list yet, there are still a few other movies coming out this year that might knock it off. Even as an animated film, I liked How to Train Your Dragon more. I won't be surprised if it gets the nomination though, but I don't think it will win.
Ross continues to give an explanation of the campaign:
With this movie we wanted to come up with a campaign that kept our aspirations clear but at the same time used a tongue in cheek approach. It’s all to recognize the quandary which is that no animated picture had won Best Picture, so we used only Best Picture images to reflect that. I feel very confident we have a movie everybody loves and I want to make sure with our support and our campaign that people don’t feel the consolation prize is the appropriate prize for a movie like Toy Story 3. I think people will look at the ads and feel it’s very Pixar and very Disney. At the same time it’s very clear.Toy Story 3 is a Best Picture. Vote for it. Please.
What do you think about Toy Story 3 gunning for Best Picture of the year?