Netflix issued a press release today mentioning that they’ve inked an exclusive streaming deal with Relativity Media, the company that brought you Zombieland, Grown Ups, and Dear John. This means that future Relativity-produced films won’t show up on pay cable after they’re released to video. In lieu of that, they'll be available for viewing via Netflix Instant Watch.
The first two films to be released under the deal have been announced – The Fighter and Skyline. The former, not to be confused with Fighting, is the tale of real-life boxer "Irish" Micky Ward (Mark Whalberg) directed by David O. Russell. The later is a thriller from the mind of the Strause Brothers about a group of friends being pulled from their slumber by an “eerie” light in the middle of the night. Both these films will be in theaters later this year and on Netflix in early 2011.
The popularity of Netflix Instant Watch increased astronomically after it was made available on several game consoles. Should Netflix score more exclusives, that popularity only stands to increase. Despite their success with the program, though, the fact that broadband internet is a rare commodity in certain parts of the world means certain folks will still need HBO, Starz, etc.