Sony Racing Against Steve Jobs' Legacy To Revolutionize TV
Before Steve Jobs passed, he revealed that he had "finally cracked" the television set to his biographer Walter Isaacson. This caused many to speculate when Apple would be launching a new type of TV that will change home entertainment like the iPad. According to the CultofMac, Sony is trying to beat Apple to the punch, and states that Sony’s CEO Sir Howard Stringer is competing with Jobs' legacy to change the traditional television set.
During an event for The Wall Street Journal, Stringer stated that he "has “no doubt” that Apple is working on a revolutionary television set, but insists the Cupertino company isn’t the only one on the task." Stringer went on to say that he is "personally competing against Apple’s co-founder and former CEO, and that his company has spent the last five years developing an ecosystem strong enough to take on Apple’s."
Here is what he had to say:
I spent the last five years building a platform so I can compete against Steve Jobs. It’s finished, and it’s launching now.
He went on to say:
“there’s a tremendous amount of R&D going into a different kind of TV set,” and insisted “it will take a long time to transition to a new form of television.”
Sony currently loses money on every single television set it sells, and that has to change, Stringer said:
"We can’t continue selling TV sets [the way we have been]. Every TV set we all make loses money."
What do you think of this race to revolutionize the way we watch TV?