James Cameron to Accelerate 3D Technology Across All Entertainment Platforms

Director James Cameron and cinematographer Vince Pace have announced today at the 2011 NAB Show in Las Vegas that they've formed a new business venture to accelerate 3D solutions across all entertainment platforms.

I'm on board with with watching 3D movies in movie theaters if it's worth it. 90% of the 3D films being released are utter crap though. I'm also 100% not sold on the whole 3D TV thing yet. I've seen it I've played video game son it, but it has just failed to impress me. But now they are looking to blow 3D on several different platforms that includes "episodic and live television, sports, advertising and consumer products, pioneering a new generation of camera systems, services and a variety of creative tools that are innovative, powerful and easier to embrace."

Of course 3D entertainment and technology is the future, there's just still a lot of work that needs to be done in perfecting it. If any one is going to get it right it's James Cameron. So it's good to see that he is heading up this whole new 3D revolution. 

Here is the full press release:

Legendary filmmaker and 3D visionary, James Cameron has teamed up with acclaimed cinematographer and fellow 3D pioneer, Vince Pace to form CAMERON - PACE Group (CPG), which seeks to accelerate worldwide growth of 3D across all entertainment platforms including features, episodic and live television, sports, advertising and consumer products, pioneering a new generation of camera systems, services and a variety of creative tools that are innovative, powerful and easier to embrace. Cameron and Pace unveiled the new company this morning during a press conference at the 2011 NAB Show in Las Vegas.

CPG will build upon the strong foundation of PACE and the 3D technology to which its co-founders have individually and collectively contributed, such as the revolutionary FUSION 3D system. In combination, Cameron’s and Pace’s technologies, products and services have been responsible for $4.7 billion of box office receipts and have played an extensive role in 25 features, seven concert and music entertainment projects and 40 sports productions worldwide, including “Avatar,” “TRON: Legacy,” “Resident Evil: Afterlife” and “U2 3D.” This history puts CPG in a unique position to respond to the growing demand for high-quality 3D entertainment and to provide 3D technology innovations that serve studios, filmmakers, directors of photography, producers, networks, studios and broadcasters. The company plans to take full advantage of its position to drive innovations in technology and deliver products, services and creative tools in unprecedented ways.

In addition to making advanced technologies, tools and services available to the global entertainment community, CPG will serve as an industry advocate for 3D technologies, practices and creative tools that will help filmmakers and other content producers realize 3D’s full potential as a creative and powerful storytelling and live broadcast medium. It will also drive public advocacy by setting the "gold standard" for the public's perception of 3D, which will result in compelling, engaging and high quality 3D entertainment.

“Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future,” said James Cameron, Co-Chairman of CAMERON – PACE Group. “We are dedicated to building a global brand that is synonymous with high quality 3D and spans multiple channels, from features to episodic television, and changes the boundaries of what is understood to be 3D material.”

“CPG’s mission is to step up industry-wide efforts to help filmmakers realize 3D’s full potential as a creative and powerful storytelling medium and accelerate the growth of the next generation of 3D solutions across all platforms,” said Vince Pace, Co-Chairman and CEO of CAMERON – PACE Group. “Through our expanded reach and new generation of 3D solutions, we will deliver a variety of creative tools including SLATE2SCREEN™ 3D production services, educational workshops for industry professionals in FUSION 3D and FUSION 3D Mobile Workflow Units that support end-to-end solutions for both the live and recorded production environments. CPG will deliver CAN DO solutions.”

CAMERON - PACE Group already has an extensive list of current and upcoming projects, including “Pirates of the Caribbean: On Stranger Tides,” “Transformers: Dark of the Moon,” “The Three Musketeers,” “The Invention of Hugo Cabret,” “Life of Pi,” and “47 Ronin.” For a more extensive list of CPG projects, as well as a comprehensive overview of CPG’s available products and services, please refer to, CameronPace.com.