7-Eleven TV On Track to Become One of America’s Largest DOOH Television Services

DDN ENGAGES ABC REGIONAL SPORTS AND ENTERTAINMENT SALES AS EXCLUSIVE ADVERTISING SALES REPRESENTATIVE FOR 7-ELEVEN TV

7-Eleven TV On Track to Become One of America’s Largest DOOH Television Services, Reaching 200 Million Shoppers Monthly at 6,200 7-Eleven Stores By 2nd Quarter 2012

 From the Press Release:

New York, NY (April 6, 2011) – Digital Display Networks, Inc., creator and operator of the fast-growing 7-Eleven TV, has signed ABC Regional Sports and Entertainment Sales (ABC RSES) as the exclusive advertising sales representative for the digital out-of-home network (DOOH) expected to reach 200 million shoppers monthly by June 2012.  The announcement was made today by David Veckerelli and Darren Mann, co-CEOs of Digital Display Networks, and John Watkins, president of ABC National Television Sales, which includes the ABC RSES rep unit.

The agreement, effective immediately, covers a wide array of advertising opportunities available as 7-Eleven TV expands its current 24/7 operations in 1,100 convenience stores to more than 6,200 locations next year.  At scale, 7-Eleven TV will become one of the largest digital out-of-home television networks in the United States.

7-Eleven TV programming is customized for demographics, locations and dayparts, with content that includes national and local weather, plus news and entertainment.  Up to 20 ads run hourly, in 7-to-15 second formats, promoting in-store and out-of-store brands.  Each store features two strategically placed LCD HDTV monitors and directional audio to attract customers to the network.

“Our aim is to offer 7-Eleven customers compelling information at the point where they are making purchase decisions,” says Veckerelli.  “With its track record, innovative strategies and far-reaching contacts, ABC RSES is the ideal firm to help us maximize network revenue.”

Watkins commented, “As 7-Eleven TV continues its massive rollout in the coming months, advertisers will have the breakthrough opportunity to reach unprecedented numbers of convenience-store shoppers across America. We look forward to working closely with Digital Display Networks to tap the tremendous potential of the 7-Eleven TV platform.”

Mann added, “More akin to the scale of broadcast networks, 7-Eleven TV’s expansion signals the arrival of a DOOH advertising platform that can efficiently and effectively motivate nationwide purchase decisions by a significant portion of American consumers.”

Gerald Griffin, senior vice president, ABC RSES, added, “We look forward to representing this powerful network and believe our clients will not only benefit from its unprecedented scale but also from its primary young male demo that is coveted by advertisers and often difficult to reach.”     

About Digital Display Networks

Digital Display Networks (www.ddninc.tv) is a digital network provider that creates and installs digital networks, produces and manages all content and administers advertising sales to provide a singular digital signage solution at point of purchase. DDN was formed by the principals of Explorer TV (www.explorer-tv.com), the nation’s largest in-hotel digital visitor information TV network servicing over 150,000 hotel rooms in major cities in the U.S. and Europe, as well as cruise ships, visitor information centers and airports. Founded in 1992, Explorer TV was a pioneer in place-based media where advertisers are integrated into network content. All of Explorer TV’s content is 100% advertiser supported.

About ABC Regional Sports and Entertainment Sales

ABC Regional Sports and Entertainment Sales, a unit of ABC National Television Sales, is a leading advertising sales and marketing representative that provides its advertisers with access to consumers wherever they are ... in the stores, on the streets, at home, on-line, in-stadium or in the car. ABC RSES currently represents numerous digital out of home media properties, the ESPN Owned Radio Stations and several regional sports networks including SportsNet NewYork, Altitude Sports Network, Comcast Sports Net Philadelphia and Comcast Sports Net Northwest.

ABC RSES DOOH clients range from several LED Spectacular Screens in Times Square New York including The ABC SuperSign, Disney Store Times Square Spectacular, The Walgreens Spectacular, American Eagle Times Square and Mediamesh/Crowne Plaza to the WABC Taxi TV Network and Verifone’s National Taxi TV Network.   ABC RSES and ABC National Television Sales are part of The Walt Disney Company.