Fly the Friendly Skies At LAX - Tips to Travelling like a Star!
Ahh the life of a celebrity, tons of free products and VIP treatment galore. Who doesn't like special treatmment and perks in life, especially when travelling.
If you are a celebrity, you love flying to or from London's Heahtrow and/or Hong Kong International airport. At Heathrow airport celebrities can now take advantage of a perk only available previously to diplomats and royals only. This service allows you to go from the seat of your car to the seat of the plane. The most luxurious treatment is at Hong Kong International. Celebs flying Cathay Pacific can access lounges that have a spa with private cabanas featuring oversized tubs. One would think that there are tons of hidden perks for celebrites and VIP's at Los Angeles International Airport (LAX), but there are not. LAX will soon be upgraded though. The terminal was last updated in the early '80's for the 1984 Olympics. LAX is the world's seventh-busiest airport and is in need of major updates to meet the needs of all of it's passengers.
THR put together some cool tips and tricks to help anyone travel like a celebrity:
THE INDUSTRY'S PREFERRED AIRLINES
Virgin America
Richard Branson's upstart airline, which began service in 2007, lures a younger crowd with up-to-date seat-back entertainment screens, signature violet-and-blue mood lighting, a friendly vibe and first-class seats featuring lumbar massagers. For VIPs, Virgin employs a dedicated handler, given to wearing Hawaiian shirts, who smooths the way free of charge for top frequent fliers and celebrities -- as long as they have major name recognition. Virgin doesn't have its own lounge but piggybacks on the one for Alaska Airlines. For those with dietary restrictions, Virgin has been known to deliver special meals from the terminal's Gladstone's restaurant to the lounge. UTA uses Virgin as well as American.
American
The airline, which has the most daily flights to JFK, has an in-house concierge, Five Star Service, that costs $125 per leg. "It's the best in terms of VIP attention," claims an A-list producer. "American, and sometimes United, will even sometimes put a hold on the seat next to you in first class, meaning that seat is the last one sold." Celebrities also can reserve a private boardroom off the first-class Flagship Lounge for extra privacy. But what's catnip for VIPs is a back passage that avoids regular security ("Ugh. Security lines are like bathrooms, the great equalizer," moans one manager). Airport personnel slip high-level fliers through a nondescript door, down a series of hallways and through a private security checkpoint. One bummer? Electrical outlets on American require adaptors, while those on Virgin and United don't. American is preferred by DreamWorks, Sony, Paramount, NBCUniversal and News Corp.
United
Fans of the airline rave about its Premium Service business class, asserting it trumps business class on American. "You get a first-class feel, and the PS section is a two-and-two layout, just four seats per row, compared to American, which is two-two-two. There's just more breathing space at United," says an entertainment business manager. The airline's top-level perks program is the invitation-only Global Services, but United spokesman Charles Hobart declined comment on GS, which is reserved mostly for top revenue generators. "We don't make the criteria or service public," he says. GS treatment can include automatic rebooking before landing if a connecting flight is canceled and having a golf cart waiting to speed the traveler to their next flight at some airports. According to a source at an L.A. entertainment company, the firm does enough business with United to qualify one of its top executives as GS class. Jason Reitman is also said to have been given GS status after directing 2009's Up in the Air, in which American was featured prominently. (Reitman also has top status with American.) United is the preferred airline of WME, ICM and Warner Bros.
THE EXPEDITERS
Concierge Services
The industry favors two services, LJR & Associates and Airport Assistance Worldwide, that whisk clients from curbside to gate (including through security) and even run interference inside the airport when a flight is canceled. The cost? At least $150 for each departure and landing (that's a minimum of $600 per round trip to JFK). "It adds up, but I use it every time I travel," says a top manager. Many stars won't fly without concierge service.
Security Companies
Firms such as Screen International Security Services and Gavin de Becker & Associates are the gold standard in clearing the way for top talent to get from baggage claim to the limo. Costs can run $300 to $500 per bodyguard per leg. Hiring them is not always about just client safety; it can also help "avoid situations that can cause disruption to overall airport security," says McClure & Associates publicist Carri McClure.
Customes Fast Pass
One travel must-have is membership in U.S. Customs' Global Entry program. Its fingerprint-readable kiosks get you to the front of immigration and customs lines when entering the U.S. Cost, $100; background check required.
The New LAX
LAX has long been a punching bag for its outdated design and lack of services. But a splashy new international terminal, Bradley West, is set to open in 2012. Upscale restaurants from BLD's Neal Fraser and Iron Chef Masaharu Morimoto are planned.
CELEBRITY BEHAVIOR
Joe Manganiello, Adrian Grenier, Amber Heard and Penn Badgley are among the young actors who love Virgin.
A YouTube clip of Miley Cyrus swarmed by paparazzi at Terminal 2 in June 2010 has been watched 35,000 times. It’s widely believed that photographers pay tips to airport employees for information on when stars are arriving, and publicists for D-list celebrities sometimes alert paparazzi about their own clients as well.
As Qantas’ global ambassador, John Travolta flies his personal Boeing 707, branded with the airline’s logo, in and out of LAX. The airport fee for each landing? About $2,600.
Footage of Kate Moss and her then-5-year-old daughter, Lila Grace, cowering in baggage claim while surrounded by paparazzi was used as a key exhibit in the passage of California’s 2009 anti-paparazzi law. The fact that LAX is public property means that photographers cannot be barred from access.
TRICKS OF THE TRADE
Driver! Driver!
"It's really important to have a driver who's not afraid to piss off the cops telling him to move. It can be a paparazzi free-for-all if the car is in a circling pattern when your client gets to the curb," says a manager. "I've also heard of cases where the driver tells the police he's waiting on a big star and the police will let him sit a little bit longer." Some of the most requested limo companies are Music Express, green-friendly Econation and BLS (veteran driver Frank McKay is a favorite of James Cameron and Drive producer John Palermo). Rates for an Econation compressed-natural-gas town car run $75 to $85, including gratuity from mid-city to the airport.
Paparazzi Throwdown!
In September 2010, Russell Brand was arrested after lashing out at a pap at the Delta terminal; no charges were filed. To avoid photogs, PR reps say celebrities sometimes fly at 6 a.m. and exit through the departures area. "The photogs are on to that now, though," says a publicist.
Hold That Plane!
A famous story in the agency ranks is that pre-9/11, an assistant is said to have called in a bomb threat to LAX so his boss didn't miss an important flight -- and he got promoted. Now, through United's top-level VIP program Global Services (see box at left), it's possible to accomplish the same thing without breaking the law. One of the reputed perks of GS is the ability to get a plane delayed if you are running 10 to 15 minutes late. "We've never used it, but it's an option," says an industry source whose company participates in GS.