Nike releasing BACK TO THE FUTURE self-lacing shoes?

Producer Frank Marshall sent out a tweet today teasing "something big" coming related to Back To The Future. Check out the tweet below:

Later in the day, TechCrunch reported that Nike announced an event in LA that is said to be the real-life release of shoes inspired by Marty’s self-lacing shoes from Back to the Future II. I always thought those shoes wer pretty cool.