THE AMAZING SPIDER-MAN Trailer Contains Hidden Viral Campaign
Early this morning we shared the badass new trailer for The Amazing Spider-Man. Collider noticed that the trailer contained a hidden message, which is the start of a new viral campaign. The words “Mark of the Spider-Man” can be seen near the end of the trailer. If you go to the address markofthespider-man.com, you're taken to a website with The Amazing Spider-Man logo and six screens filled with static.
Check out some images below of the viral:
Watch the trailer again, and see for yourself. What are your thoughts on this viral campaign? I have a feeling that more images and clips will be made available on the website above. The movie is set to be released on July 3rd, 2012.
Here is the synopsis:
The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Martin Sheen) and Aunt May (Sally Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Emma Stone), and together, they struggle with love, commitment, and secrets.
As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.