STAR TREK - Flirtatious Latex Clothing Line

I don't understand the whole latex thing. It may look sexy, but it also looks uncomfortable as hell. I'll never put on a latex outfit to find out though. These Star Trek outfits were created by Poison Candy Latex, and they will be launching a pop culture clothing line, which will premiere at Montreal Comic Con 2012. 

Poison Candy Latex is a fashion conscious latex brand. Influences and styles take route in pop culture and traditional latex fetish. Come take part in the establishment of this new brand and contribute to its creation. Unwrap the kink!

Is there anything to Latex clothing like this other than sex appeal? Or is that it? I guess it's all that it needs.