Disney is planning to show a 90-second trailer for Gore Verbinski's epic-looking western, The Lone Ranger at the big game. It costs $4 million for 30 seconds of air time during the Super Bowl, so Disney is paying $12 million dollars to show off their new movie to football fans. That's just crazy to me. To make sure people know a new trailer is coming, the studio has released a teaser for the Super Bowl spot and a poster.
The movie stars Johnny Depp, Armie Hammer, Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson, and Helena Bonham Carter. There was a ridiculously high budget on the film; they spent around $250 million. it looks like it will be fun, but $250 million worth of fun? I guess we'll have to wait and see. I'm sure the studio is really hoping that Depp can pull in an audience for this one. I've seen a lot of lack of excitement for the film, not only on the internet, but even with general audiences. Whenever the trailer plays in a theater there seems to be a lot of moans and groans from the audience.
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster “Pirates of the Caribbean” franchise, comes Disney/Jerry Bruckheimer Films’ “The Lone Ranger,” a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
The Lone Ranger hits July 3rd, 2013.