A New THE SMURFS Show and Products are Coming to Nickelodeon

The Smurfs seem to be making a comeback. Nickelodeon has partnered with LAFIG Belgium and IMPS and the three of them will be bringing about a new original series about the iconic blue creatures. The show will be CG-animated and will feature “Papa Smurf, Smurfette, Brainy, Hefty, Clumsy and others on ‘all-new adventures packed with humor, heart and high-stakes action.’” The series is currently set to debut in the U.S. in 2021 with international channels receiving it later.

In addition, under this new deal, ViacomCBS Consumer Products is managing the licensing for The Smurfs consumer products in the U.S., Canada, Mexico, the U.K., Singapore, and Malaysia. The new merchandise is set to include the likes of toys, stationary, apparel, accessories, and more set to launch in 2022.

Pam Kaufman of ViacomCBS Consumer Products said:

The Smurfs is an iconic global franchise that has resonated with audiences for decades. By partnering with LAFIG, we are able to join our creative forces to bring an all-new line of consumer products across multiple categories to consumers, along with a fresh and original animated series.

Véronique Culliford, founder and president of IMPS/LAFIG released the following statement:

I am extremely proud and happy to have Nickelodeon and its fantastic team to represent our Smurf brand both for the broadcast of our beautiful New TV series and as an agent. We are making history again more than 40 years after the global success of the first TV series of the Smurfs, which is broadcast in more than 100 countries still today! I am convinced that we could not have found a better partner to smurf our beautiful blue planet.

How excited are you for a new series about the beloved Smurfs?

Via: Deadline

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