Aaron Norris is Developing a Stock-Car Racing Film Franchise Called MAXIMUM SPEED

Walker: Texas Ranger writer and producer Aaron Norris, the brother of Chuck Norris, feels he has found the next big high-speed car action film franchise with a project called Maximum Speed. He will produce and direct the first film and the hope is that it will be the next The Fast and the Furious.

It's said that the franchise is "aimed at taking advantage of the popularity of stock-car racing and the Western culture of bull-riding and honky-tonks." 

The story is said to center on "a young bull rider and the son of a racing legend who returns to stock-car racing to save the family legacy. Wade Motorsports only has one good driver, a rookie who’s fast and bold and the only woman on the circuit. Racing again is the only option, since Cody’s older brother is driving for his father’s arch enemy that wants to eliminate Wade Motorsports."

The film will film at the Texas Motor Speedway and Charlotte Motor Speedway in North Carolina in the mid-summer or early fall. Executive producer Tristin Fowler, an Oklahoma-based business executive, told Variety that major national sponsors have already committed to the film:

"We are very excited to have the support from the grassroots racing community and several NASCAR team owners and drivers. Maximum Speed is a family film that delivers a message of life lessons, moral values and redemption."

I'm really not into this kind of stuff, but... if it actually turns out to be a good movie, I might enjoy it. What do you think about this franchise concept? Do you think it will succeed? 

Source: Variety