AMC Theaters Is Charging Extra for Tickets to See THE BATMAN

AMC Theaters is experimenting with "variable pricing," which means they are going to charge people more money to see films that are in high demand. Matt Reeves’ The Batman is the first film in the U.S. that they are trying out so if you want to see the movie at AMC, be prepared to pay a little extra. I guess with prices going up everywhere on everything AMC Theaters figured they’d join in on the fun.

The news came from AMC Entertainment CEO Adam Aron, and he said, "Currently, our prices for The Batman are slightly higher than the prices we are charging for other movies playing in the same theaters at the same time. This is all quite novel in the United States, but actually, AMC has been doing it for years in our European theaters. Indeed, in Europe we charge a premium for the best seats in the house — as do just about all sellers of tickets in other industries — take sports events, concerts and live theater, for example."

AMC hopes to slowly roll this out across their U.S. theaters. No specifics were shared on how much more variable pricing tickets would cost, though a quick search seems to suggest just a dollar or so increase for the film.

Aaron went on to suggest AMC is looking to acquire more businesses in a plan to grow the company's portfolio of holding, saying, "We are going to look at candidates to diversify our risks away from pure movie theaters, to capitalize on our knowledge of food and beverage, of entertainment, of selling tickets to things, of running buildings that are far apart from each other, dealing with landlords with hundreds and hundreds of leases — this is all experience that AMC has that is needed in other industries too.”

What do you all think about AMC raising their prices for the big, popular movies that everyone wants to see?