AMC Theatres Offers 50% Off Tickets for Tuesdays and Wednesdays for Stubs Members

AMC Theatres is doubling down on midweek deals. The world’s largest cinema chain is expanding its popular discount program by offering 50% off movie tickets on both Tuesdays and Wednesdays, but there’s a catch… you have to be an AMC Stubs member.

This new offer replaces the old $5 Tuesday deal and brings the pricing in line with AMC’s recently introduced 50% off Wednesdays. It's part of the chain’s broader strategy to bring more people into theaters during typically slower days.

According to AMC, the deal applies to all movie formats, though premium screenings like IMAX and 3D still carry their usual upcharges, and some exclusions apply, especially during holiday weeks or for select films.

AMC is also tossing in a bonus and offering discounts on its small popcorn and drink combo on both days, hoping to sweeten the deal for frugal filmgoers.

So why the push for weekday traffic? The box office is still hurting. Despite some hits here and there, ticket sales are still down around 25% from 2019, the last full year before the pandemic flipped the industry on its head. People are pickier, and thriftier, about what they leave the house (and open their wallets) for.

AMC CEO Adam Aron said: “Following the overwhelmingly positive guest response to our announcement of 50% Off Wednesday ticket pricing, two things became clear. First, our Discount Tuesday program will benefit from clear, concise messaging that resonates with value-seeking moviegoers. So, we are changing our Tuesday prices and our Tuesday consumer communications such that Tuesdays and Wednesdays will both feature the same 50% off pricing offer.”

He added: “And second — those moviegoers are also seeking value on concessions. While moviegoers are not required to purchase any food or drink to take advantage of the ticket price discounts, there is an opportunity to add incremental snack purchase revenues for AMC on Tuesdays and Wednesdays.”

AMC’s been experimenting with all sorts of things to keep the business afloat from selling popcorn in malls to launching a branded credit card, and even investing in a mining company. More recently, the company increased the number of pre-show ads to help pad revenue without touching ticket prices.

With over 36 million people enrolled in AMC’s Stubs program, which is free at the basic tier, this new offer might just give hesitant moviegoers a reason to head back to the theater… at least on a Tuesday or Wednesday.