Artificial Intelligence is Being Used to Predict What Movies Audiences Will Watch

Artificial Intelligence is continually being used in more and more areas. Now, 20th Century Fox has been using A.I. in attempts to figure out what movies people will go and watch. They even gave the A.I. program a name: Merlin. Merlin is still a bit of a work in progress, but it is proving to be decent at its job.

Merlin’s job is to watch movie trailers and tag different aspects. He’ll then watch other trailers to determine audience interest. The goal is to help movie studios be able to take less of a risk when they make new movies. The testing of Merlin was performed using the trailer for Logan and here are the most popular tags:

The study then analyzed what movies Merlin predicted versus what movies Logan audiences actually went to watch as can be seen in the chart below:

You can see that Merlin correctly predicted 11 out of 20 movies. That means there’s a lot of work to be done, but it’s only a matter of time before all movie studios are using machine learning in order to determine which films to greenlight.

Source: /Film