As Expected, The Russo Brothers Confirm They Are Misleading Fans with the AVENGERS: ENDGAME Trailers
Marvel Studios has misled fans with the movie trailers they’ve released for their films for years, so it shouldn’t come as a surprise to you to learn that they are doing the same thing with Avengers: Endgame.
There have been trailers for films where elements of the film have been removed and then there have been times when a bunch of footage was added that we would never see in the final film.
Some of the hardcore fans, like myself, watch the trailers for these film multiple times, going through it frame-by-frame to try and find clues to the story. While some might think we are doing that all for nothing, I just think it’s fun!
Directors Joe and Anthony Russo have confirmed that the trailer for Avengers: Endgame is misleading us, and they explain that the reason for it is that they want to preserve the audiences’ experience of being surprised in the theater.
While talking to Empire Online, Joe Russo explained:
“We talked about all scales of marketing. The thing that’s most important to us is that we preserve the surprise of the narrative. When I was a kid and saw The Empire Strikes Back at 11am on the day it opened…it so profoundly moved me because I didn’t know a damn thing about the story I was going to watch. We’re trying to replicate that experience.”
I can totally understand that. While the trailers are getting us hyped up for the film, it still manages to keep us completely in the dark to what the story is really going to be. I’m ok with being misled like this, because it will make the experience of watching the film that much more surprising and fun. In a previous interview the directors explained:
“We look at the trailer as a very different experience than the movie, and I think audiences are so predictive now that you have to be very smart about how you craft a trailer because an audience can watch a trailer and basically tell you what’s gonna happen in the film. We consume too much content. So at our disposal are lots of different shots that aren’t in the movie that we can manipulate through CG to tell a story that we want to tell specifically for the purpose of the trailer and not for the film.”
The question is, which shots in the Endgame trailers that have been released are real, and which ones are meant to mislead us? There’s a lot of stuff that we can pick apart and speculate on, so let us know what you think!
Avengers: Endgame arrives in theaters on April 26, 2019.