ASH VS. EVIL DEAD Gets a Groovy "Don't Think, Drink Shemps" Promo Spot
Shemps--the sexiest beer around.
Starz has released a groovy new promo spot for Ash Vs. Evil Dead, which is basically an advertisement promoting the fictional "Shemps Beer" brand. I absolutely love this insane gore-filled series and I can't wait for Season 3!
Shemps beer is named after Shemp Howard, one of the three stooges. During the production of one of their films, Shemp passed away and to finish the film, the production team had to use stand-ins and voiceovers to finish it. The early Evil Dead films incorporated the same kind of filmmaking tactics because they were making their films on a shoe-string budget. So, they had several people on the production taking on dual roles, which led to a variety of "Shemp" credits in the finished film. And that's how Shemps beer got its name!
The third season finds Ash, having gone from murderous urban legend to humanity-saving hometown hero, discovering that he has a long-lost daughter who’s been entrusted to his care. When Kelly witnesses a televised massacre with Ruby’s fingerprints all over it, she returns with a new friend to warn Ash and Pablo that evil isn’t done with them yet. But evil will learn to never get in between a papa bear and his cub.
The series stars Bruce Campbell as Ash Williams, the chainsaw-wielding anti-hero tasked with saving the world from evil; Lucy Lawless as Ruby, the unpredictable foe and occasional ally who has strong ties to the origin of the “Necronomicon;” Ray Santiago plays Pablo Simon Bolivar, Ash’s loyal sidekick and eternal optimist; and Dana DeLorenzo returns as Kelly Maxwell, orphaned in Season One and ready to kick some evil ass.
Ash Vs. Evil Dead is set to premiere on Starz on February 25th.