Bryan Cranston Stars in a THE SHINING-Inspired Mountain Dew Super Bowl Commercial

With the Super Bowl coming this weekend, the internet is going to be flooded with the big commercials that will air during the game. I love watching the Super Bowl commercials! It’s like the one time of the year where advertisers actually do fun and unique things to promote their products.

The first Super Bowl commercial I’ve seen so far comes to us from Mountain Dew as they promote its sugar-free Mountain Dew Zero soda. The commercial was inspired by Stanley Kubrick’s The Shining and Bryan Cranston takes on the role of the ax-wielding maniac. Here’s the note that came with the video:

Your insatiable thirst for DEW just got quenched in a terrifying way: new #MTNDEWZeroSugar! As good as the original, maybe even better? Now with all of the things you love from the original DEW flavor.

The commercial recreates a couple of iconic sequences from The Shining, but instead of trying to murder his family, Jack Nicholson wants them to try the new Dew. After Cranston hacks his way through the bathroom door he yells, "Here's Mountain Dew Zero!” Check it out!

Your insatiable thirst for DEW just got quenched in a terrifying way: new #MTNDEWZeroSugar! As good as the original, maybe even better? Now with all of the things you love from the original DEW flavor, featuring Bryan Cranston, Tracee Ellis Ross, and Zero Sugar.

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