Carl's Jr. Pushes For a Steven Spielberg Burger Called "Spielburgers" and The Director Responds
With Ready Player One coming out this weekend, Carl's Jr. used the opportunity to try a little marketing campaign for a Steven Spielberg themed burger. They want to rebrand their Charbroiled Sliders as "SpielBurgers" and the whole thing turned out to be incredibly entertaining!
I can't help but think that this whole thing was a planned cross-promotion thing, but then Warner Bros. and Spielberg playfully respond to Carl's Jr. saying that they're not ok with this whole "Spielburger" thing. I just love that Spielberg responds to them with a video and it's just amusing to hear Spielberg say "Spielburger".
Here are a bunch of tweets that show you how the whole thing played out...
In honor of Steven Spielberg’s #ReadyPlayerOne, we’re changing the name of our Charbroiled Sliders to #SpielBurgers. Spielberg hasn’t signed off yet, but we assume he’s cool with it. pic.twitter.com/bdpRH0s8fo
— Carl's Jr. (@CarlsJr) March 26, 2018
We’re changing the name of our Charbroiled Sliders to #SpielBurgers. Coming soon! Well. As soon as we get approval from @StevenSpielberg #Spielburgershttps://t.co/v3aifyPwjU
— Carl's Jr. (@CarlsJr) March 26, 2018
Hmmm, no word from Spielberg yet. Sure hope he’s cool with it. We pretty much spent our whole marketing budget on #SpielBurgers
— Carl's Jr. (@CarlsJr) March 26, 2018
Just rolled up to the #ReadyPlayerOne red carpet premiere with some tasty #SpielBurgers. Hoping to get sign-off from Steven! Wish us luck! #IAMREADY pic.twitter.com/1UV1CrqlcL
— Carl's Jr. (@CarlsJr) March 27, 2018
Couldn’t get in to see Steven, but we left a note on his car! Fingers crossed! #SpielBurgers pic.twitter.com/fEPbcf5EHE
— Carl's Jr. (@CarlsJr) March 27, 2018
Then there was a little back and fourth between Carl's Jr. and Warner Bros. where the studio shuts down the idea.
.@CarlsJr Not going to happen.
— Warner Bros Pictures (@wbpictures) March 26, 2018
.@CarlsJr Um...do you even have a tux?
— Warner Bros Pictures (@wbpictures) March 26, 2018
EXCLUSIVE PIC: The #ReadyPlayerOne SpielBurger at the red carpet. Have at it, paparazzi! #Charbroiled #SpielBurgers pic.twitter.com/nbJGi5UlcT
— Carl's Jr. (@CarlsJr) March 27, 2018
Then finally, Steven Spielberg responded with with a little video amusingly telling Carl's Jr. to cease and desist:
OFFICIAL STATEMENT FROM READY PLAYER ONE DIRECTOR STEVEN SPIELBERG REGARDING @CarlsJr “SPIELBURGERS” pic.twitter.com/BF8KF4VGc7
— Amblin Entertainment (@AmblinEnt) March 27, 2018
