Check Out These New ALIEN: COVENANT Found Footage-Style Promo Spots
There are good ideas and there are bad ideas, and then there are ideas that could be good but are executed poorly. As far as ideas go, I think I'd go ahead and say this is probably the latter. Found footage is interesting for certain movies, but if your movie is intended not to be a found footage movie like Alien: Covenant then I don't think a found footage trailer is a good idea. For one it can lead some into thinking it is a found footage and they want to see it, but more than not, it can make people think it's a found footage film and not want to see it. I don't know, though, maybe it will be effective for some people and some people might like the vibe. Watch them for yourself and let me know what you think:
In my opinion, found footage movies are made because of the gimmick of the idea of what if it's real, and we know that Alien: Covenant isn't real. But say it's for aesthetic. Fine. Then don't jumpily edit it together with random clips. Found footage doesn't cut to random moments of the footage and then back to an interview. A better way would be either to have the person talking to the camera and then cut at the end to something weird or have multiple journal entries showing people looking worse and worse, OR just not use found footage to promote your Alien movie. It's Alien. People want to see aliens. Show us some of those clips and if you really must have some sort of found footage, have someone talking directly to camera at the end of the trailer only to have something eerie lurking in the background. But, what do I know.
I'm sure I'm wrong and a whiner and should go back to my hole that I died in.