Crayola Studios Produce Movies and TV Shows Starting with THE ALIEN ADVENTURES OF FINN CASPIAN
Crayola Crayons is taking a page from Hasbro and Mattel and launching their own movie studio with Crayola Studios. Their plan is to produce scripted film and TV projects inspired by their brand for kids. The big difference with Cryaola, though, is they don’t have a line of dolls, action figures, and board games to pull from for content. So, they will be developing original content, which is pretty awesome!
The first project will be The Alien Adventures of Finn Caspian, which will be co-developed by MIMO Studios. MIMO is run by former Nickelodeon chief Cyma Zarghami.
The Alien Adventures of Finn Caspian is based on a kid’s podcast series from Jonathan Messinger. The series follows “a young boy named Finn Caspian who lived on an interplanetary space station. Along with his friends, Finn goes on adventures to explore space and help those in need.”
The podcast has delivered 12 seasons and there’s a total of 260 episodes. I’ve never even heard of this series, but it sounds like something that kids would enjoy.
Victoria Lozano, Crayola’s executive VP marketing, will oversee the division, and she said in a statement: "As world leaders in creative self-expression, the establishment of Crayola Studios is a logical next step for us, it builds on plans announced last year to develop entertainment content that inspires and nurtures the next generation and helps them develop lifelong creative mindsets," said Lozano. "Our unique perspective offers an exciting opportunity for the industry as it searches for stand out new and trusted content that has creativity at its heart."
"This series allows kids to explore the power and limitless potential of imagination, self-expression, and creativity. Its DNA is at the very core of what we do at Crayola and a perfect example of the type of shows we want to produce going forward. We're thrilled to join forces with the talented team at MIMO to bring Finn's action-packed adventures to life."
Zarghami added: "Crayola is synonymous with kids and color and we are so excited to collaborate with them to bring these beloved journeys to life through world-class animation and artistry. We have been cultivating The Alien Adventures of Finn Caspian since we first identified it and immediately saw the great potential and opportunity to tell rich stories in video the way Gen-Z Media did in the podcast. The combination pf great characters, creativity, adventure, and information is something we can't wait to bring to audiences worldwide."