Director Joe Russo Explains How AI Will Be the Future of Storytelling

Joe Russo, the co-director of some of Marvel’s biggest films, has some thoughts on the growing trend of AI, and he explains how it will be the future of storytelling. AI technology is insanely wild stuff right now! It’s both scary and exciting to see how this tech is evolving.

During a recent panel at the Sands International Film Festival, Russo was on stage with Epic Games Chief Creative Officer Donald Mustard and they were there to talk about the future of storytelling in film, TV, and video games. During the conversation, AI was brought up and they were asked how the technology will influence will all of these mediums. Russo said this was a "mind-bending question" and then dove into his thoughts:

"We're not in a world where, you know, your uncle doesn't know how to send emails anymore. We're in a world where the entire generation has a facile expertise in it, and is also not afraid of it."

He then goes on to discuss how AI could, and most likely, will be used to create stories saying:

"Potentially, what you could do with it is obviously use it to engineer storytelling and change storytelling. So you have a constantly evolving story, either in a game or in a movie, or a TV show."

While some artists, writers, and filmmakers may find this scary, the concept of what it could do to expand on personalized stories is fascinating and cool. But then Russo took things to another level of bonkers, sharing another vision:

"You could walk into your house and save the AI on your streaming platform. ‘Hey, I want a movie starring my photoreal avatar and Marilyn Monroe's photoreal avatar. I want it to be a rom-com because I've had a rough day,' and it renders a very competent story with dialogue that mimics your voice. Suddenly now you have a rom-com starring you that's 90 minutes long. So you can curate your story specifically to you."

It’s not hard to imagine that could really happen, and it’s madness! I love it and hate it at the same time! I’m actually very conflicted with AI because I do see the benefits of it, but I also see how it could destroy the world, so… you know.

As for when we might see something like this, Russo said: "How quickly we get there, I don't know, but that's where it's going.”

What are your thought on this vision of AI in the future!? Will you embrace it, or will you fight it!?

Source: Collider