Disney+ Announces Ad-Supported Subscription Plans Are Coming
Disney+ has announced that they will be introducing ad-supported subscription plans to the streaming service. This is in an effort to expand its offerings for consumers and it will be in addition to its option without ads. we don’t have a lunch date yet or pricing details, but it will happen beginning in the U.S. in late 2022.
Kareem Daniel, Chairman, Disney Media and Entertainment Distribution said in a statement, “Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone - consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution added, “Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory. Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more with advertisers at the Upfront.”
It makes sense to offer this option to people and it was only a matter of time before it happened. The ad-supported plan is said to be “a building block in the Company’s path to achieving its long-term target of 230-260 million Disney+ subscribers by FY24.”
The press release says, “Disney leads the market with quality and premium ad experiences. It is home to the industry’s premier ad-supported streaming services, including Hulu, a pioneer and leader among all ad-supported video-on-demand subscription services, and ESPN+, which continues to pave the way for direct-to-consumer sports programming and live events. This type of innovation, driven by advertising that is contextually relevant to viewers, will soon extend to Disney+.”
More details, including launch date and pricing, will be announced at a later date.