Disney+ To Include Third Party Non-Disney Content

Many are excited for the launch of Disney+. We are hoping that in addition to current and new Disney movies and shows, all of their older stuff like Kim Possible and Gargoyles will be available as well. It appears that we may be able to enjoy non-Disney programs as well. In a recent investor call, Robert Iger said that while the main focus of the streaming service will be inhouse, they’re not shying away from third party content.

I think the strategy will be long term pretty heavily weighted toward internally sourced. [But], there will be occasion where we will be glad to license from third parties. Because the Fox deal hasn’t closed yet — so we can’t take advantage of some of their capabilities — and because we need to launch the [Disney+] service with some volume and it takes time to ramp up, we’re buying certain products form the outside opportunistically.

This makes a lot of sense since the rule of the Internet is “content is king.” Disney will definitely want to make sure a healthy majority of the content is their own, but getting other content is not a bad idea. When you think about it, the strategy is like a reverse Netflix. Start with a bunch of original content, but then bring in third party content.

Source: TechCrunch

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