DRAGON BALL SUPER: BROLY Earned More than $7 Million in One Day
Fans have been waiting for the release of Dragon Ball Super: Broly for a while now and it finally hit theaters in the U.S. earlier this week. While I was expecting a warm reception, fans have hit it out of the park. In its first day alone, it grossed over $7 million. For persepective, the previous record for the biggest event film opening was set by the previous Dragon Ball film, Dragon Ball Z: Resurrection ‘F’, in 2015 to the tune of $1.97 million. That is a giant leap. Broly’s big opening also puts it as the fifth highest theatrical opening for an anime of all time. CEO and President of Funimation, Gen Fukunaga, released this statement in response:
“Both anime and mainstream audience response to ‘Dragon Ball Super: Broly’ has been overwhelmingly positive. We anticipated a strong opening, but we’re thrilled that the box office exceeded even the high end of our estimate. We’re thrilled to hear that countless fans have or plan to watch the film multiple times. Fans are at the core of our strategy for this film. From the theatrical campaign and fan engagement events to our theatrical footprint and IMAX / Cinemark XD opening day presentation, our goal has been to make ‘Dragon Ball Super: Broly’ available to as many fans as possible through the widest array of touchpoints. This strategy has paid off.”
Have you seen Broly yet?