ESPN 2 Turns Into THE OCHO For Today Only
For today only, ESPN 2 is reviving "The Ocho" to put a spotlight on obscure sports! Variety reports the stunt, which is based off a gag from the movie Dodgeball: A True Underdog Story, was first done last year on ESPN U and was such a success the network is trying again on ESPN 2 in an effort to reach a larger audience.
Today's programming will feature loads of obscure sporting events as well as two screenings of Dodgeball, which will be sandwiched between a whole bunch of KFC ads specially created for ESPN 2's transition. ESPN executives tease that if this years Ocho day goes as well as the last, there might just one day be an ESPN 8! I'd be down for that, would you?