Eva Longoria is Directing That Movie About Flamin' Hot Cheetos
Eva Longoria is set to direct the Fox Searchlight film, Flamin’ Hot, which is a biopic about the man, Richard Montanez, who rose from humble beginnings to a successful businessman when he created Flamin’ Hot Cheetos. His story actually sounds like it could make for an interesting movie.
The story for the film follows Montanez, "the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. It was while working at the company that Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process. Now commonly referred to as the Godfather of Multicultural Marketing, it was that initial idea that would spark a billion-dollar brand and catapult him from janitor to elite corporate executive."
According to Deadline, Longoria beat out multiple directors who were gunning for the job, but the studio liked her “authentic approach to portraying the inspiring story of Richard and Judy Montanez.” The script for the film was written by Lewis Colick, who also wrote Charlie St. Cloud and October Sky.
Longoria is also attached to develop a couple other films including Universal’s 24/7, which she will direct and star in with Kerry Washington, and she is also producing My Daughter’s Quinceañera also at Universal. She most recently appeared in Paramount’s live-action Dora the Explorer.