Fantastic Four’s Home Listed on Zillow and a Video Offers a Tour
In a fun and clever bit of marketing synergy, Marvel has teamed up with Zillow to “list” the Baxter Building, home of the Fantastic Four. The listing boasts four bedrooms, four bathrooms, and 4,444 square feet for a cool $4,444,444.
The symmetry is cute. The price? Well, in today’s NYC market, $4.4 million might maybe get you a luxury condo, not the headquarters of Marvel’s first family. But, it’s still ridiculously expensive.
Of course, this isn’t a real sale. The listing is part of a promotional campaign for the upcoming film The Fantastic Four: First Steps, and a video was released that showcases the iconic superhero home, complete with shots of their high-tech labs, soaring common spaces, and nods to each team member’s personality.
You can check out the full “off-market” listing on Zillow, which includes a gallery of photos and all the (fictional) property details.
“This remarkable residence blends timeless design with the latest innovations from ReedTech. Residents enjoy an adaptable living space that can stretch to fit their needs. Residents can “flame on!” with the high-tech kitchen’s indoor barbecue and get instant help around the house from their robotic H.E.R.B.I.E. assistant. Enjoy stunning city views, including the rocket launch pad where the Fantastic Four prep for their next cosmic mission. You might even see the Human Torch light up the sky!”
Still, it does raise a few fun questions: If it’s off-market, why is it listed at all? Also, Is it really the whole building or just the penthouse suite?
But let’s not overthink it. The point of the listing isn’t to make sense, it’s to show off some impressive production design and get fans excited for the movie, which opens later this month.
That said, it’s hard to ignore that most of the promo so far has been all about the look of the film. We’ve seen cool posters, shiny locations, and now a Zillow listing, but very little about the actual story.
This kind of marketing makes one thing clear: the studio wants us to know the film looks fantastic. Whether it feels fantastic remains to be seen. The Fantastic Four haven’t had the smoothest run on screen, but maybe, just maybe, this time they’ll stick the landing.
Until then, feel free to live the dream and virtually tour the Baxter Building—no superpowers or pre-approval required.