Get Ready for a Perfectly Designed SONIC THE HEDGEHOG Cereal from SEGA and General Mills

SEGA and General Mills are teaming up to promote Sonic the Hedgehog 2 with a brand new cereal and fruit snacks. The cereal will be ring-shaped and taste like honey with Chaos Emerald and Spin Dash Marshmallows to really make you feel like a kid again. The fruit snacks will feature various shapes and flavors for you and your kids to enjoy. Katie Wong of General Mills said:

Our goal is to create holistic brand experiences for our consumers, and we’re so excited to be able to join SEGA to extend the ways that families can engage with the beloved Sonic the Hedgehog this spring. By bringing Sonic into the cereal and fruit snacks aisles, we’re able to bring together favorites of both kids and parents, alike.

Michael Cisneros of SEGA of America shared his excitement as well:

General Mills is one of the foremost brands in the food industry — especially when it comes to youth-focused products, so we’re thrilled to partner up with them. This partnership is a really fun and creative way to integrate some iconic aspects of the Sonic games into a whole new product line, and we’re excited to introduce it to Sonic fans.