Microsoft is trying something different with its marketing campaign for Halo 5: Guardians. They are pushing #HUNTtheTRUTH and have released two live-action trailers/ads that show two very different stories. When you pull up the hashtag you can vote for which side you believe (here). I've never seen this functionality on Twitter before and I wonder if this will roll out to all users.
It's subtle but both trailers have unique color temperatures and each show the Master Chief and Spartan Locke in both dominant and wounded positions. Spatially, they also approach the bullet ridden statue of Master Chief from opposing directions. If you notice any other differences, sound off in the comments.
Also newly announced today (via the trailer), is the release date for Halo 5: Guardians, which is this October 27th (USA) launching exclusively on Xbox One.