Hasbro Buys POWER RANGERS Franchise From Saban Entertainment

Power Rangers is roughly 25 years old. I love this franchise, and I think Saban Entertainment has done some great work. It looks like it’s time to pass the torch though as Hasbro has struck a deal with them to acquire Power Rangers as well as other undisclosed franchises for $522 million. CBM points out that some of the other franchises may include Digimon, Beetleborgs (where’s that reboot?), Masked Rider, Cubix, and VR Troopers. I didn’t realize that Saban had Digimon and Cubix. This could lead to some unexpected reboots and revivals.

Hasbro had this to say about the deal:

Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint. Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.

The founder of Saban Entertainment, Haim Saban, said this:

25 years after launching Power Rangers, I believe the future for this brand has never been greater. Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.
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