Hasbro CEO Teases “Really Cool” KPOP DEMON HUNTERS Toys and 50+ Film & TV Projects on the Way
Hasbro just dropped some big news for both investors and fans. CEO Chris Cocks revealed a few exciting details about what’s ahead for the entertainment powerhouse, including a “really cool” new Netflix collaboration for KPop Demon Hunters and dozens of projects now in development.
Total revenue for the quarter ending September 30 climbed 8% year-over-year to $1.39 billion, with earnings per share landing at $1.68 both surpassing Wall Street forecasts. Despite a few retail hiccups earlier in the year, Cocks said things are looking up.
Since selling eOne to Lionsgate in 2023, Hasbro has leaned into what CFO and COO Gina Goetter called an “asset-light” approach to entertainment. That means Hasbro is focusing on creating content in-house for core family brands like Peppa Pig, while licensing other IPs to major studios and streamers.
Cocks framed entertainment as an essential long-term strategy: “We think of entertainment as a long-term brand development pipeline. There’s some revenue associated with it. It’s advertising that pays for itself.”
He emphasized that Hasbro is collaborating with “the best of the best” partners including Disney, Netflix, Universal, Warner Bros., Paramount, and Lionsgate. While the company isn’t ready to announce specific development deals just yet, Cocks teased that 2026 will bring a lot more to share.
It sounds like we can get ready for a wave of Hasbro-based content. Cocks confirmed that around 45 to 50 film and TV projects are currently in development. Among them are two Monopoly projects, a feature film at Lionsgate produced by Margot Robbie’s LuckyChap and an unscripted game show in the works at Netflix.
One of the big reveals came when Cocks talked about the upcoming KPop Demon Hunters collaboration with Netflix. Both Hasbro and Mattel are serving as co-master toy licensees for the animated project, and Cocks couldn’t hide his excitement:
“We’ve got a lot of really cool ideas. It’s been fun working with Netflix on it in a fairly quick order.”
That partnership marks a major win for Hasbro’s entertainment strategy, especially as the company continues building creative relationships with top studios.
Cocks also teased a “stacked” Disney slate next year, which includes Toy Story 5, a Star Wars movie centered on The Mandalorian and Grogu, a new Avengers entry, and another Spider-Man installment. With so many iconic franchises in motion and Hasbro’s entertainment arm firing on all cylinders, 2026 could be a huge year for the company’s toy and media business.