Hasbro Goes Old School With Nostalgic STAR WARS 50th Anniversary Action Figures
Hasbro is taking Star Wars fans back to 1977, when a farm boy, a princess, and a scruffy smuggler changed movie history forever. With the franchise celebrating its 50th anniversary in 2027, the toy company is bringing back some classic characters with a new collection of Star Wars action figures that should hit longtime collectors right in the nostalgia.
The first wave of Star Wars 50th Anniversary action figures pulls directly from Star Wars: A New Hope, with more than a dozen products spread across Hasbro's Black Series, Vintage Collection, and Retro Collection lines.
Of course, you've got the big names like Luke Skywalker and Princess Leia, but Hasbro is also digging into the original film's wonderfully weird collection of aliens.
One of the more interesting additions is Arleil Schous, the wolfman-looking creature from the Mos Eisley Cantina. That's the kind of obscure character that makes collecting Star Wars toys so much fun.
Hasbro is also leaning hard into the old-school presentation, with all three lines featuring "legacy-inspired packaging" designed to bring back the look and feel of the original toys.
For fans who grew up hunting down Kenner figures or staring at those classic packages in toy store aisles, this collection is going to bring back some memories.
Adam Biehl, Hasbro's head of Disney action brands, shared his excitement about the anniversary collection, saying: "For decades, Hasbro has been proud to partner with the STAR WARS brand to bring its unforgettable characters and stories to fans through play and collecting.
“The 50th anniversary is an extraordinary milestone, and it presents a tremendous opportunity to unveil a new wave of products that honors the legacy of STAR WARS while giving fans new ways to celebrate the saga."
The new figures are expected to arrive in early 2027, with the Black Series and Vintage Collection available through Hasbro Pulse and retailers such as Amazon. The Retro Collection, however, will be exclusive to Target. The announced ordering time is 1 p.m. ET.
It's pretty cool to see Hasbro putting the spotlight back on the movie that started this whole crazy franchise. With 50 years of Star Wars history to pull from, the company could have gone in a hundred different directions, but returning to the original film feels like the right move for this milestone.
Besides, there's something awesome about seeing these characters get the classic toy treatment again, especially when Hasbro gives some love to the strange background aliens that helped make George Lucas' galaxy feel so alive.
Now the real question is whether collectors will actually open these things or leave them sealed on their cards for another 50 years.
Luke Skywalker - The Black Series
Princess Leia Organa - The Black Series
Artoo Deetoo (R2-D2) - The Black Series
Death Star Escape 4-Pack - Vintage Collection
Darth Vader - Vintage Collection
Stormtrooper - Vintage Collection
Arleil Schous - Vintage Collection
Episode IV Action Figure Set with Cardboard Display - Retro
Rebel Fleet Trooper and Stormtrooper - Retro
Jawa and Tusken Raider - Retro
Ben (Obi-Wan) Kenobi - Retro
Princess Leia Organa - Retro
Chewbacca - Retro
Darth Vader - Retro
Han Solo - Retro
Luke Skywalker - Retro
