Hulu Drops Trailer for Docu-Series SNEAKER WARS: ADDIAS V PUMA
Hulu just released the trailer for its upcoming three-part documentary series Sneaker Wars: Adidas v Puma, and it dives into one of the most legendary rivalries in sportswear history.
The series is available to stream right now, and it takes viewers behind the scenes of the decades-long feud that not only split a family but reshaped the sneaker industry forever.
At the heart of the story are brothers Adi and Rudi Dassler, whose bitter falling out led to the creation of two of the most influential brands in the world. With rare access to both Adidas and Puma, the series explores how this personal conflict evolved into a corporate showdown that fueled innovation, redefined sports culture, and continues to impact the global fashion scene.
The official synopsis reads: “With exclusive access to two of the biggest brands in the world, the documentary Sneaker Wars: Adidas v Puma offers an unprecedented, behind-the-scenes look into the fierce, decades-long rivalry between two global sportswear giants, born from a family feud.
“Brothers Adi & Rudi Dassler founded Adidas and Puma, turning their personal conflict into a battle for dominance within the athletic world.
“Featuring top athletes, ‘sneakerhead’ experts, and brand insiders including David Beckham, Usain Bolt, Neymar and more, the series charts the origins of the Dassler split, their innovative contributions to sports culture, the defining moments in the global fashion industry, and the ongoing legacy of two brothers whose rivalry changed the game forever.”
Sneaker Wars: Adidas v Puma is co-directed by Oliver Clark and Blair Macdonald, the team behind Team Khan, and produced by Matador Content and the Emmy-winning Studio 99.
The first episode is now avilable on Hulu. For sneakerheads, sports fans, and anyone fascinated by stories of rivalry and reinvention, this looks like a interesting deep dive into the origins of two powerhouse brands that continue to dominate the world stage.