IMAX Says They Are Willing to Work With Streaming Services That Make 'IMAX-Worthy' Films
IMAX has made a deal with Amazon for their upcoming movie The Aeronauts, starring Eddie Redmayne and Felicity Jones to be released in IMAX theatres. IMDb describes the film as follows: “Pilot Amelia Wren and scientist James Glaisher find themselves in an epic fight for survival while attempting to make discoveries in a hot air balloon.” The movie looks and sounds as though it will be quite grand, so it makes sense that IMAX is interested in seeing it on their gigantic screens.
In an interview at Cannes this week, IMAX CEO Rich Gelfond had this to say about the partnership:
“For us it’s more content, and if the content is what I call ‘Imax-worthy,’ meaning it can be a wonderful experience that we can enhance and people across cultures can enjoy…then we want to be involved and to do it, with the [caveat being] as long as it respects the windows.”
When asked if IMAX would be interested in showing Netflix movies, Gelfond responded:
“When they respect the windows, we’d love to do something, and I think they will.”
He’s really big on the windows. He also talked about why they hadn’t partnered until now:
“there really hasn’t been an Imax-worthy film that a streaming service has released until now.” He added: “Despite a lot of talk about the streaming services going into blockbuster content, they really haven’t pulled it off yet. They are just starting to migrate into that area. I think they will continue to, but they are a long way away.”
This upcoming film, The Aeronauts looks like a perfect foray into making the world of IMAX films more mainstream. It will be fun to see filmmakers step up their scale to give us bigger, and more breathtaking films. What’s a movie that wasn’t originally made for IMAX, but you’d love to see it on the big screen?