James Cameron Reveals His True Feelings About AVENGERS: ENDGAME Beating Out AVATAR at the Box Office


Back in July, when the news broke that the 2009 movie Avatar was finally bumped out of first place as the highest grossing film of all time by the epic Marvel film Avengers: Endgame, Avatar’s director, James Cameron, issued a classy congratulatory statement to the filmmakers who brought us Endgame. The ten-year reigning director has had time now to process the change and has spoken out about it in a conversation with Deadline. Here’s what he had to say:

“It gives me a lot of hope. Avengers: Endgame is demonstrable proof that people will still go to movie theaters. The thing that scared me most about making Avatar 2 and Avatar 3 was that the market might have shifted so much that it simply was no longer possible to get people that excited about going and sitting in a dark room with a bunch of strangers to watch something.”

That’s a very big picture way of looking at it, and I love it. He went on to add:

“Will Avatar 2 and 3 be able to create that kind of success in the zeitgeist? Who knows. We’re trying. Maybe we do, maybe we don’t, but the point is, it’s still possible,” Cameron said. “I’m happy to see it, as opposed to an alternate scenario where, with the rapid availability, custom-designed experience that everybody can create for themselves with streaming services and all the different platforms, that [theatrical potential] might not have existed anymore.”

It’s great that he sees Endgame’s box office numbers as an inspiration. I do too. I’m glad that even though we are such a busy society with so many options for entertainment, people are still going to the movie theaters in droves to be entertained with new and exciting films that are being made for us. Do you think a new Avatar film stands a chance to knock Endgame out of the number one spot?

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