James Gunn Explains His Social Media Activity and Why He Still Shoots Down DC Rumors

DC Studios co-head James Gunn seems to spend a lot of time on social media engaging with fans online, but he admits that his approach to debunking rumors has changed, mostly because it's become a tiresome game of whack-a-mole.

Gunn told Entertainment Weekly:

“There are a couple of people, specifically, who have pretty large followings who just consistently put out false stories, just one after the other after the other, 95 percent of the time.

“Maybe once out of every 20 times, they say something that has some slight or partial basis in reality. And it gets to be old.

“I'm not sure, some of those people, that I'm not actually helping them in a certain way by debunking them, because you're giving them traffic, which I always do, but I think they like it. So I mostly quit.”

Despite “mostly quitting,” Gunn made it clear he’ll still step in when it matters, especially when misinformation has the potential to hurt someone involved in a project. He explained:

“But every once in a while, there's a story that gets out of hand quickly, that has the possibility of hurting someone's feelings.

“For instance, if there's a director we're talking to about a project and all of a sudden it comes out a story that so-and-so other director who has nothing to do with anything is doing this project, you want to kill that pretty quickly because it's not true.

“Same thing with actors or whomever. So if people's feelings are at stake and there's something that's getting out of hand, I'll shut it down.”

Gunn, who previously made X his main social media stomping ground, has since shifted much of his fan engagement to Threads, where he still occasionally drops quick replies or clears up speculation. While it may seem like he’s constantly online, he clarified that his social media is a team effort.

“Listen, a lot of my social networking is done by other people. It’s always me, it’s always my words, but a lot of times there’s other people that are posting it. And a lot of other times, other people are bringing me questions offline from online, and I’ll answer them and send them those answers.”

As for when you might catch Gunn actively responding in real-time? Just look for a burst of activity every few weeks.

“You can see when I’m actually doing that, because there’ll be like five, six answers in a row about once every three weeks.”

Noting it usually happens when he’s stuck in a car or on a long flight.

So, while Gunn’s hands are full with building a cinematic universe, he’s still keeping one eye on the rumor mill and stepping in to set things straight when he feels he needs to.