JOHN WICK — TV Spot – “Don’t Set Him Off,” Poster, B-Roll

"It's not what you did, it's who you did it to." The who is super assassin John Wick, what they did was kill his dog that was a gift from his dying wife. This movie has a setup only an action movie would attempt to pull off. The marketing for John Wick has been really pushing the line, “Don’t Set Him Off,” as a cleaver play on his last name. Lionsgate has released a TV spot, poster, and B-roll for all you Keanu Reeves fan boys/girls to get psyched over.

John Wick avenges his dog on October 24th (USA).